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KS4 - G.C.S.E. Business Studies

G.C.S.E. Business Studies

Year 9
                      Topic           Skills

Enterprise & Entrepreneurs.
Understanding Customer Needs.
Market Mapping.
Analysing Competitors.

  • How to identify customer needs and how to meet them.
  • Draw relevant market maps for different products, be able to explain the positives and negatives of market maps.
  • Identifying the main competitors, explore their strengths and weaknesses and effectively compare your business to theirs.
Autumn 2

Market Research.
Successful marketing campaigns.
Product Life Cycle.

  • Be able to explain what market research is, how do businesses carry out market research, how does the market mix get used by businesses.
  • Be able to analyse successful marketing campaigns, explain why they were successful and how they could be improved.
  • Know and be able to explain the different strategies of the product life cycle, be able to explain relevant extension strategies for a product.
Spring 1

Brand Differentiation.
Successful Brands.

  • Know what a successful brand looks like and the reasons why it is successful.
  • Be able to explain how business differentiate their brand and products.
  • Analyse successful brands.
Spring 2

Business Plans.
What is a business plan.
Using a business plan.
Creating a business plan.
  • Explore the reasons why people have and use business plans.
  • Be able to plan your own business plan.

Summer 1



Hiring Process.
Interview Process.
Firing Process



  • Understand the hiring process - what documents do you need and what are employees looking for.
  • Understand the interview process - how do you prepare.
  • Understand the firing process - what happens, what are the procedures, what can you do to stop it.
Summer 2


  • Create a brand image for your own business using the skills you used earlier.
  • Create a successful marketing campaign for your business - analyse it to show s.w.o.t. analysis.
  • Create a set of application documents for your business and conduct interviews.
Year  10
                      Topic           Skills
Autumn 1

Spotting a Business Opportunity.
Understanding Customer Needs.
Market Mapping.
Analysing Competitors.
Understanding the need to add value.
Exploring options for starting up a business.
  • Exploring customer needs, how to identify them, what are they and how do businesses meet them.
  • Create realistic market maps and analyse the results.
  • Explain how businesses add value to products and the reasons why they do it.
Autumn 2

Showing Enterprise.
Thinking creatively.
What is an entrepreneur.
Invention & Innovation.
Calculated risk.

  • Thinking outside the box, using de Bono's Thinking Hats to solve problems.
  • Exploring what makes a successful entrepreneur and what skills they have.
  • What are the differences between invention and innovation?
  • What is calculated risk?
Spring 1

Putting a Business Idea into Practice.
Objectives when starting up.
Qualities shown by entrepreneurs.
Estimating revenues, costs and profits.
Forecasting cash flows.
Obtaining finance.

  • Looking at financial and non-financial objectives when setting up  business.
  • Accurately producing a cash flow forecast - know how to work out the different calculations.
  • Research different sources of finance, categorise them as internal, external, short, medium and long term.
Spring 2

Making Start-up  Effective.
Customer Focus.
The Marketing Mix.
Limited liability.
Start-up legal and tax issues.
Recruiting, training and motivation staff.

  • What is marketing and why is it important to businesses, applying the market mix to businesses and their products.
  • Research and explain the legal and tax issues that arise when you set-up a business.
  • Understand how to recruit new members of staff, how to train them and different methods of motivation.
Summer 1

Understanding the Economic Context.
Market demand and supply.
Impact of changing interest rates.
Impact of changing exchange rates.
The business cycle.
  • What is supply and demand, how are they similar and different - which is the most important?
  • What are interest rates and how do they impact businesses?
  • The difference between stakeholders and shareholders and how to please stakeholders.
Summer 2


Investing Small Business
Unit 2 contains the content of Unit 1 Introduction to Small Business


  • This is a controlled assessment, students will be given 5 different topics and questions to investigate and research.  They will undertake research into a local small business and then produce a written report based on their findings and the question they chose.
Year 11
                      Topics           Skills
Autumn 1

Market research.
Product trial and repeat purchase.
Product life cycle.
Branding and differentiation.
Building a successful marketing mix.
  • Exploring market research and the different methods that businesses use.
  • Explain the product life cycle and the different extension strategies that are used.
  • What is a successful marketing mix and how to produce them.
Autumn 2

Meeting Customer Needs.
Design and research development.
Managing stock and quality.
Cost-effective operations and competitiveness.
Effective customer service.
Consumer protection laws.

  • How to manage stock, the difference between JIT and JIC, how to produce a stock control chart.
  • Exploring the different consumer protection laws and how they impact upon the design mix.
  • How does a business have effective customer service, why is it important and what happens if they don't.
Spring 1


Effective Financial Management
How to improve cash flow.
How to improve profit.
Break-even charts and analysis.
Financial growth


  • Explore different ways for businesses to improve their cash flow, explain ways to improve inflows and reduce outflows.
  • Learn to draw break-even charts and calculate the break-even point.
  • Be able to explore the strengths and weaknesses of break-even.
Spring 2


Effective People Management
Organisational Structures.
Motivation Theory.


  • Be able to explain the different organisation structures and their strengths and weaknesses.
  • Know the different motivational theories and how they can be applied to real life business situations.
  • Explain different ways that employees can be paid, the advantages and disadvantages of these methods.
Summer 1


The Wider World Affecting Business
Environmental Issues.
Economic issues affecting international trade.
The impact of government and the EU.


  • Explain what business ethics are, look at business that are ethical and those that are unethical.
  • Explore the different environmental issues that face businesses and the impact that pressure groups can have on a business.
  • Research the EU and how it impacts upon a business both the positive and negative.
Summer 2 Exams